Is Nike Finally Winning With Women?

Behind every luxury handbag, bespoke suit and couture gown lies an intricate value chain powered by skilled artisans. But as master craftspeople retire without successors, fashion faces a growing shortage of skilled workers — US tailoring employment has fallen roughly 30 percent ...  Show more

Colleen Allen learned to sew sitting on her grandmother's lap, holding the fabric while her grandmother worked the pedal. Growing up in the Midwest, far from the industry, she found her way in through magazines, fashion blogs and old McQueen shows on YouTube.Allen studied menswea ...  Show more

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

Last month, news broke about Caitlin Clark’s $28 million shoe deal with Nike. It’s undoubtedly a great business decision for both Nike and Clark as she transitions into becoming the most hyped WNBA rookie of all time, but the announcement begets a conversation about equity in the ...  Show more

Send us Fan MailNike's been struggling - can the $50B athletic footwear and apparel supplier turn it around?In this segment of Business Breakdowns, Namaan Mian and Jenny Rae Le Roux explore Nike's business and what the iconic brand needs to do to get back to market dominance.Firs ...  Show more

Every new Nike employee gets a list of principles that serves as the company’s philosophy. One: Our business is change. Two: We’re on offense, all the time.With those principles Nike sprinted from $29 million in revenue in 1973 to more than $850 million by 1983. But the biggest b ...  Show more