Nerd Alert: When Does Retargeting Work?

Trust isn't just a feel-good metric. According to an IPA Effectiveness Data Bank analysis of over 800 campaigns, 93% of campaigns that drive very large trust gains also deliver at least one major business effect. This week, Elena and Rob are joined by Catrina McAuliffe, SVP of Br ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob explore how ads appearing ...  Show more

On the DMI podcast, we're devoting the next 2 episodes to going deep into influencer marketing. First from the marketer's viewpoint and then from the creator's.In this first episode host ⁠Will Francis⁠ chats with ⁠Sarah Adam⁠, Head of Partnerships and Influencer Marketing at ⁠Wix ...  Show more

For performance marketers, having the right creative is essential. That’s why conducting research and pretesting to better understand the consumer are more important than winning awards—and ultimately will be better for the bottom line. In this episode, we’re talking with Rob DeM ...  Show more

Strategy is a vital part of any marketing campaign. But for a channel as powerful as TV, it's especially important to invest in optimizing your messaging, positioning, and target audience. Not doing so could mean missing out on major opportunities. In this episode, we chat with C ...  Show more

Want our ultimate AI Marketing Playbook? Get it here: https://clickhubspot.com/bkm Ep, 366 Can ChatGPT or Perplexity convert customers at up to 13x the rate of a traditional Google search? Kipp and Neil Patel, of Co-Founder at Neil Patel Digital and co-host of Marketing School Po ...  Show more