339 - Smarter Jewelry Email Marketing Starts With Segmentation

339 - Smarter Jewelry Email Marketing Starts ...

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387 - Where Your Email Marketing Welcome Flow Is Leaking Revenue

The moment someone signs up for your emails is the highest attention moment you will ever have with that subscriber. They just said yes. They're interested. They're engaged. And most brands are using that window to send two, maybe three emails - and then calling it done. That's a ...  Show more

386 - More Segments, More Problems: Rethinking Email Segmentation

Segmentation sounds like the answer to everything. The right message to the right person at the right time - that's the dream. And to be clear, I'm a segment stan. Smart segmentation is one of the most powerful things you can do for your email program. But the conversation around ...  Show more

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