The $750 billion AI advertising opportunity

The $750 billion AI advertising opportunity

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The marketing tactic everyone's sleeping on right now

Direct mail conversion rates outperform email by 3x despite rising postal costs. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses including L'Occitane and SimpliSafe. The discussion covers AI-powered routing algorithms that optimize s ...  Show more

Pitch to a 25-year-old performance marketer to get them to test direct mail

Performance marketers struggle with direct mail attribution and speed. Ryan Ferrier is CEO of Lob, the direct mail automation platform serving over 12,000 businesses with API-driven personalized campaigns. The discussion covers AI-powered delivery optimization that automatically ...  Show more

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