Scarcity Marketing

Loyalty programs may look like a simple way to reward regular customers, but the business model behind them has changed dramatically. From copper tokens and trading stamps to airline miles, mobile apps, and digital wallets, companies have continually found new ways to encourage c ...  Show more

Zhu Rongji went from being branded a political outcast to becoming one of the most important economic reformers in modern Chinese history. As mayor of Shanghai, vice premier, central bank governor and eventually premier, he helped tackle inflation, restructure China’s huge state- ...  Show more

Scarcity. We know it plays an important role in sales. People want things that are high in demand but low in quantity. Think about it. Why do you think people go crazy for limited edition items? So when you’re selling something to your prospects, make sure you emphasize its scarc ...  Show more

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ...  Show more