Scarcity Marketing

For nearly thirty years, extremely low interest rates in Japan have made the yen one of the world’s most important funding currencies. Investors have borrowed cheap yen and invested the money in higher-yielding assets around the world. But as the Bank of Japan raises interest rat ...  Show more

For decades, Intel was one of the most dominant companies in the global technology industry. Its processors powered the majority of personal computers, and its ability to both design and manufacture its own chips gave the company a major competitive advantage. But a series of str ...  Show more

Scarcity. We know it plays an important role in sales. People want things that are high in demand but low in quantity. Think about it. Why do you think people go crazy for limited edition items? So when you’re selling something to your prospects, make sure you emphasize its scarc ...  Show more

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span>

<span style="font-weight: 400;">In this episode, Mindy discussed how to lev ...