Scarcity Marketing

New Zealand is seeing a record number of its citizens leave the country, with many moving to Australia for better pay, stronger career prospects, and a different lifestyle. What is driving this exodus and what it could mean for New Zealand’s future? In this episode of Down to Bus ...  Show more

Oil prices are rising, flights are being canceled, and businesses around the world are feeling the pressure. But another major conflict is also affecting business: a legal fight between AI company Anthropic and the US government. In this episode, we look at how this case raises i ...  Show more

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their produc ...  Show more

Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, proving how quickly the market can shift when brands make controversial moves. And that’s just one example from a year filled with m ...  Show more

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

Send us Fan MailLabubu dolls are the latest global craze... but what makes them so irresistible?In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore:How scarcit ...  Show more