Scarcity Marketing

The global trucking industry is currently facing a significant challenge with a growing shortage of professional drivers. This situation extends beyond individual countries, impacting global commerce and logistics. As this crisis deepens, its effects on supply chains and the broa ...  Afficher plus

The intersection of technology and legal complexities brings to the forefront a notable drama between a consumer electronics giant and a medical tech innovator. Skip Montreux and Samantha Vega discuss the patent dispute between Apple and Masimo. Beginning in 2020, this legal batt ...  Afficher plus

Discover the secrets behind the success of Selena Gomez’s Rare Beauty, as Ari Murray talks with Katie Welch, the CMO of Rare Beauty in this live recording from Marketingland. Learn how Rare Beauty leveraged social media, particularly TikTok, to fuel the popularity of their produc ...  Afficher plus

Bud Light learned the hard way that brand assets matter. Their competitor Modelo grew from $4.8B to $6.1B in revenue while Bud Light fell to $3.6B, proving how quickly the market can shift when brands make controversial moves. And that’s just one example from a year filled with m ...  Afficher plus

I've just launched a new YouTube channel!! The concept? I take real businesses struggling to stand the f*ck out, provide my positioning/branding/lea ...

Send us Fan MailLabubu dolls are the latest global craze... but what makes them so irresistible?In this episode of Market Outsiders, Jenny Rae and Namaan break down the business model behind Labubu’s rise, from blind box marketing to luxury brand tie-ins. They explore:How scarcit ...  Afficher plus