Scarcity Marketing

Inflation affects almost every part of the economy — from food prices and wages to pensions, mortgages, and central bank policy. But how is inflation actually calculated? In this episode, Skip Montreux and Dez Morgan look at the Consumer Price Index, or CPI, and explain how gover ...  Show more

AI tools were expected to help companies work faster, spend less money, and become more productive. But what happens when employees use so much AI that costs become too high? In this episode, Skip Montreux and Dez Morgan look at tokenmaxxing — a new business problem where AI cost ...  Show more

Scarcity. We know it plays an important role in sales. People want things that are high in demand but low in quantity. Think about it. Why do you think people go crazy for limited edition items? So when you’re selling something to your prospects, make sure you emphasize its scarc ...  Show more

Dr. Mindy Weinstein, Founder and CEO at Market MindShift, looks at consumer preferences and the power of scarcity. Research on brain scans indicates that when humans are faced with scarcity, some of the normal steps in the decision-making process are skipped. So, it’s not very ...

Welcome to an episode with a leading expert in digital marketing, Dr. Mindy Weinstein. In this episode, Mindy discussed how to leverage the principle of scarcity to influence customer decisions, boost sales, and positively impact your business. She also shared the four types of s ...  Show more

<span style="font-weight: 400;">Welcome to Strategy Skills episode 305, an episode with</span> <span style= "font-weight: 400;">a leading expert in digital marketing, Dr. Mindy Weinstein.</span>

<span style="font-weight: 400;">In this episode, Mindy discussed how to lev ...