569: The Email Expert - How to Get Your Custo...

Chris Voss spent decades as the FBI's lead international kidnapping negotiator, where a single wrong word could cost someone's life. After talking down armed bank robbers and negotiating with terrorists, he discovered something critical: the rational bargaining models taught in b ...  Show more

Most founders think if their company is profitable on paper, they're safe. But here's the truth I learned the hard way: businesses don't fail because they're unprofitable. They fail because they run out of cash. I had a really good run for about 6-7 years at Foundr before I ever ...  Show more

Troy Ericson is the owner of e-mailMarketing.com, EmailDeliverability.com, and recently exited Copywriting.org. Troy & his team have generated over $100,000,000 for their clients since 2020 by improving email copy & deliverability. Troy is considered by many to ...

Welcome to another insightful episode of Accelerate Your Business Growth, hosted by Diane Helbig. Today, we're diving deep into the world of email marketing with the brilliant Kate Doster. In this episode, Kate shares her expertise on why focusing on quality over quantity in your ...  Show more

Ralph and Lauren go into a deep discussion about marketing metrics that truly matter. They cover the importance of customer lifetime value, sharing strategies to encourage repeat purchases and maximize long-term profitability. They also talk about often-overlooked post-purchase e ...  Show more

TakeawaysThe importance of personalization in outreach effortsLinkedIn is not just a social platform; it's a data warehouse.Inbox saturation is a significant challenge for marketers.Hyper-personalization can lead to new forms of saturation.Referrals are crucial for building trust ...  Show more