I debunked psychology’s greatest myth

In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work. Tam O’Braan (as he was then known) was the fi ...  Show more

Will Guidara is the co-founder and restaurateur behind the world’s best restaurant. But Will’s not a standard restaurateur. He didn’t just focus on creating the best food. He used psychology and behavioural science to build the best experience. Listen to learn how his restaurant ...  Show more

MichaelAaron Flicker, founder and CEO of Xenopsi Ventures and coauthor of Hacking the Human Mind, explains how applied behavioral science transforms insight into repeatable commercial advantage across brands, products, and customer experiences. Drawing from his experience buildin ...  Show more

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.

In this episode, Elena and Rob explore how e ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating intersection of artificial intelligence and behavioral economics with Sam Albert, Chief Digital Officer at Behaviorally. Sam shares his extensive experience in the research indus ...

A recent study comparing AI-driven research to traditional focus groups found synthetic research is faster, more efficient, and better at spotting trends in massive datasets than human-to-human methods.

Elena, Angela, and Rob explore how synthetic audiences are revolut ...  Show more