Emirates NBD: New, Bold, & Decisive | Saud Al...

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Show more

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Show more

Join Arjun on Couchonomics as we explore open banking and fintech in the GCC with Abdulla Almoayed, Founder & CEO of Tarabut. Discover the evolving landscape of financial services, BaaS, and gain insights into open banking.

We also delve into Tarabut's inspir ...

Digital Leadership: Embracing the New Tech Age

This week, we sit down with Pedro Sousa Cardoso, Chief Digital Officer at Emirates NBD, to explore the state of banking in the UAE. We have an in-depth conversation on the evolving role of CDOs, increasing collabor ...

Our expert hosts, Benjamin Ensor and Tristan Brandt, are joined by some great guests to delve into the fintech landscape in UAE. The Middle East is home to a number of exciting fintech companies and the UAE has rapidly established itself as a leading hub for fintech startups i ...  Show more

Welcome back to Couchonomics! In line with the theme of rearchitecting the global financial system, this week we explored the banking sector in the UAE and the wider GCC: regulatory focus, financial crime regulation, innovation, and in general, what the banking sector could do ...