The Identity Shift That Unlocks Consistent $1...

Most coaches get stuck chasing the next strategy, the next funnel, the next offer tweak. But the real constraint isn't what you're selling - it's whether you're solving what your clients actually need. In this episode of The Expert Edge, I sit down with Andrew Stickel, who went f ...  Show more

Most coaches and course creators don't hit their stride because everything went perfectly. They get there because they stopped trying to do everything… and finally did the right thing. That's exactly what happened for my student and podcast guest, Lindsay Williams. Before buildin ...  Show more

Ready for more million dollar messaging hacks that are guaranteed to increase conversions? Today, I share four (plus one) invisible literary devices that will make you more money in 2025 and beyond, if you start to weave them into all of your messaging! 

Ever wonder why some marketing messages resonate deeply while others fall flat? Is it the product, the price, or is it something else? Effective messaging is a topic that most online entrepreneurs aren't putting enough attention on mastering, and that's going to chan ...

Feel awkward in interviews or freeze up when the spotlight hits? Emmy-winning journalist and communication coach Bill McGowan reveals the biggest mistakes even top performers make—and how you can avoid them. Learn how to speak memorably, redirect tough questions with ...

Send a text In this entertaining episode, Bill Caskey speaks with content marketing veteran Erik Deckers about the plague of corporate jargon in today's business world. Deckers, owner of a content marketing agency and longtime humor columnist, shares his insights on why phrases l ...  Show more