A surprisingly effective way to persuade (alm...

Today on Nudge, Professor Katie Slocombe shares how chimpanzees handle power, build alliances, and jostle for status in their troop. It’s the first time on Nudge that we’ve looked at the primate roots of leadership and influence, with plenty of insight into how we humans behave a ...  عرض المزيد

16 years ago a chain of Chinese restaurants wanted to increase sales without changing the price. They didn’t change the product. The service. The chef. The food. Instead, they changed two words on their menu and increased sales by 18%. The restaurants used the advice of today’s g ...  عرض المزيد

Derren Brown is a psychological illusionist who can predict, suggest, and even control human behavior.

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#510: Maybe you’re trying to convince: – Your spouse | to embrace the FIRE movement. – Your teenage kids | to invest some of their summer job money in stocks. – Your neighbor | to sell you their house in a private, off-market deal. – Your boss | to give you more vacation time. – ...  عرض المزيد

Daniel Kahneman left his mark on academia (and the real world) in countless ways. A group of his friends and colleagues recently gathered in Chicago to reflect on this legacy — and we were there, with microphones.

Robert Cialdini is known globally as the foundational expert in the science of influence. His Six Principles of Persuasion have become a cornerstone for any organization serious about effectively increasing its influence. His research is focused on uncovering why people say “yes” ...  عرض المزيد