The Challenges of AI Marketing in Heavily-Regulated Industries

The Challenges of AI Marketing in Heavily-Reg...

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Is Share of Prompt the New Share of Voice?

Justin Inman, founder and CEO of Emberos, is entrenched in the world of influencing what AI says about brands. He shares why responsible optimization — not gaming the system — may determine which brands thrive in the next era of AI-driven discovery. Plus, why marketers need to th ...  Afficher plus

AI is a Marketing Channel. Build Strategy Accordingly.

Alex Sherman, CEO of Bluefish, says brands need to start treating AI like a true marketing channel, not just another variation of SEO. As consumers shift from search engines to answer engines like ChatGPT, Google Gemini, and Microsoft Copilot, Sherman explains why it’s no longer ...  Afficher plus

Épisodes Recommandés

SEO Is Dead: The #1 Skill You Need in 2025
The Next Wave - AI and The Future of Technology

Want Kipp's Loop Marketing Prompt Library (over 100 prompts)? Get it for free: https://clickhubspot.com/elm Episode 74: Is SEO really dead—and if so, what’s the number one marketing skill you need to stay ahead in 2025? Matt Wolfe ( https://x.com/mreflow) and Kipp Bodnar (https:// ...  Afficher plus

Why Big Tech Is Spending Millions to Partner with Smart AI Startups
Marketing Trends

What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?

Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous age ...

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Digital Marketing & AI News
The Digital Marketing Podcast

In this special solo edition of The Digital Marketing Podcast, Daniel introduces a new regular feature: a fast-paced roundup of the most critical AI and digital marketing news. With the rate of change accelerating across platforms, tools, and marketing strategy, it's never been m ...  Afficher plus

Why experts writing AI evals is creating the fastest-growing companies in history | Brendan Foody (CEO of Mercor)
Lenny's Podcast: Product | Career | Growth

Brendan Foody is the CEO and co-founder of Mercor, the fastest-growing company in history to go from $1M to $500M in revenue (in just 17 months!). At 22, he is also the youngest American unicorn founder ever. Mercor works with 6 of the Magnificent 7 and all top 5 AI labs to help ...  Afficher plus