Fashion Tech Boom 2.0

A $15,000 mechanical bird named Molly has become an unlikely flashpoint for retail. After pop star Kelly Clarkson accused Brooklyn boutique Art of Play of treating her “like Julia Roberts’ character” in Pretty Woman, the dispute ignited a much bigger debate about customer service ...  Show more

Fashion's biggest wave of creative-director musical chairs is now a year or so in, and the early read is starting to emerge. Over a dozen major houses have brought in new leadership, and while the broader luxury market is still sluggish, the areas designers can actually move — pr ...  Show more

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.

Background: 

As chatter around NFTs, virtual reality and the metaverse dies down, ...

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

Background:

Over the last couple of years, the fashion industry couldn’t stop talking about the potential of NFTs ...

It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress. The Iridescence dress is a digital asset that was auct ...  Show more

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits. 

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When it comes to testing new technologies, there is always an element of the unknown ...