Fashion Tech Boom 2.0

For a long time, upcycling sat on the fringes of the fashion industry, a tactic used primarily by small independent designers, niche sustainability labels and in one-off capsule collections. That's changing. At Paris Couture Week this spring, Swiss designer Kevin Germanier closed ...  Show more

For years, follower count was the clearest shorthand for a creator's value — more followers meant more reach, more brand deals, more money. But social media doesn't work that way anymore. TikTok's For You page, Instagram's suggested posts and other algorithmically curated feeds m ...  Show more

BoF’s technology correspondent Marc Bain joins Imran Amed to discuss Silicon Valley’s latest craze, and its potential for the fashion industry.

Background: 

As chatter around NFTs, virtual reality and the metaverse dies down, ...

BoF’s Marc Bain and a group of panellists break down the state of web3 in fashion and where the technology is headed.

Background:

Over the last couple of years, the fashion industry couldn’t stop talking about the potential of NFTs ...

It was May 2019 when Dutch startup, The Fabricant, made a splash on the fashion scene with the debut of their Iridescence dress, a luminous cape-like gown that glowed with highlights of purple. But this was no ordinary dress. The Iridescence dress is a digital asset that was auct ...  Show more

The creative technologist believes that experimenting with new AR technologies could radically reshape products, experiences and habits. 

Background: 

When it comes to testing new technologies, there is always an element of the unknown ...