AMA: Creative Strategy Edition (Feat. Paige Phillips)

AMA: Creative Strategy Edition (Feat. Paige P...

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Can Nate Guess the Brand?

Sarah puts Nate through a brand-guessing game using four types of clues: behavioral, cultural, micro, and macro. The bigger lesson is how creative strategists can use the information they already notice in everyday life to understand brands, spot advantages, and find opportunitie ...  Show more

Want to BOOST sales by 32%? Don't Run Discounts. Try This.

Sarah and Nate dig into the psychology behind showing two products, variants, or offers side by side, and why giving people a choice can make the purchase feel easier and even more premium. They get into decision fatigue, product comparisons, upsells, apparel, Black Friday offers ...  Show more

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