Fratello On Air: The Biggest Myths And Miscon...

For many collectors, buying a watch is about far more than the watch itself. The experience of discovering, trying on, and ultimately purchasing a watch can shape how we feel about it long after it leaves the boutique. Yet not all retail experiences are created equal. Some leave ...  Show more

Welcome to another episode of Fratello On Air! This week, we talk about how hype can help or hurt brands. Naturally, there are plenty of other topics on the docket, including television, German culture, and more!Hype is a funny thing. Nearly everyone or every company wants it, bu ...  Show more

<h2>Background:</h2>

In a slowing luxury and fashion market, it’s not just the big brands and e-commerce companies that are being impacted. Independent fashion designers around the world — from China to the US to Europe — are facing a barrage of challenges too. As more multi-br ...

What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ...  Show more

In a special episode, BoF founder and editor-in-chief Imran Amed joins Bob Safian on The Rapid Response podcast.

“This is probably the most severe crisis that I've seen in the luxury side of the fashion industry since the Great Recession of 2008,” says Amed. “The bus ...

In Episode 2 of Transforming Luxury, BoF’s new podcast presented by Klarna, we investigate what will inform the luxury product mix of the future. Indeed, the definition of a luxury good has expanded dramatically in recent years to now include a host of disruptive new categories, ...  Show more