EP 426: How To Fail at Facebook Ads

Meta's AI can do a lot, but it still cannot totally replace smart strategy. In this episode, I cover what Meta's AI still needs from advertisers, including customer insight, strong creative, clear offers, human judgment, and better conversion signals. Use the tools. Just don't bl ...  Show more

When ad performance drops, most people start changing everything at once. This episode will help you figure out where the real problem is so you can stop guessing and start making smarter fixes. Website: https://philgrahamdigital.com 

In today's episode, we offer a beginner-friendly guide to Facebook Ads, covering everything from creating and launching ads to targeting your audience on Facebook, Instagram, and the Meta Ads network. My guests Stephen Johnson, Stephen Blackburn, and I provide step-by-step instru ...  Show more

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, a ...

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ...  Show more

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received.

Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in sca ...