TRAILER: The 2025 Organic Content Strategy Th...

In this keynote address to the NextGen community, I talk about the coming tidal wave of AI influencers and what you must do to survive and thrive. I encourage you to diversify your content across multiple platforms, especially YouTube Shorts, as a "defense mechanism from disappea ...  Show more

In this episode, I break down the most critical shifts happening in modern marketing and share the core strategy I believe will define success for the next decade. I explain why traditional measurements like GRP are outdated and why an obsession with "measuring brand" is an excus ...  Show more

In this episode, Colin and Samir break down the launch of OpenAI’s Sora 2 — and what it means for the creator economy. They explore how this new generation of AI video could change everything from audience expectations to the way creators produce content, and share their predicti ...  Show more

Want the guide to implement AI Engine Optimization (AEO) to your content? Get it here: https://clickhubspot.com/ymv Ep. 364 Did you know Google’s new AI-powered Chrome could mark “the death of web pages” as we know them? Kipp and Kieran dive into how Google’s latest Gemini integr ...  Show more

The golden era of online business is over, and no one’s saying it loud enough. In this episode, Natalie breaks down the real reason your launches feel quieter, your content isn’t converting like it used to, and what AI is actually doing to the course, coaching, and creator econom ...  Show more

In this episode of The Dept. Omar breaks down the changing landscape of YouTube and why subscriber counts don’t matter like they used to. They explore the power of long-form content, the importance of packaging your videos with the right title, thumbnail, and intro, and why consi ...  Show more