SEO for small businesses

In this episode of Search Off the Record, Gary and Martin dig into what "page size" and "page weight" actually mean for developers, users, and search engines. They discuss exploding web page sizes: median mobile homepages hit 2.3 MB in 2025 Web Almanac (up 3x from 2015), key insi ...  Show more

Developers often talk about Googlebot as if it were a single program you could just run as "googlebot.exe", but that is not how Google's crawling actually works. In this episode of Search Off the Record, Martin and Gary from the Search Relations team unpack how Google's crawling ...  Show more

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.

We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates.

In this episode:
- How adding ...

Join us in this engaging episode of 'Below the Fold,' where we dive deep into the world of SEO with experts Joe Maksoud and Ghais Tounsi. Learn about the importance of on-page and off-page SEO, technical SEO, the impact of AI, and current trends in the industry. 

Di ...

E381: We look at Daydream, a Programmatic SEO implementation company, which has raised $6.3 million dollars in funding.

Then we look at Programmatic SEO from Payscale.

We end by deep-diving into Programmatic SEO from Wise. Wise has used Programmatic SEO to genera ...

E509: How I run SEO experiments and why every digital marketer should be doing this.

The SEO change log I keep and some of the experiments I'm running now.

This is one of the most insightful things you can do in SEO.

00:00 Introduction
00:34 Bottom o ...