Three tricks Super Mario uses to keep gamers hooked

Three tricks Super Mario uses to keep gamers ...

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Will Guidara: How Cognac solved a major problem at the world’s #1 restaurant

Most restaurants have a major problem. Paying the bill. Give the bill too early, and the customer feels rushed. Too late, and they feel ignored. To solve this problem (and many more), Will Guidara turned to behavioural science. And his solution helped his restaurant become the wo ...  Show more

How this fraudster sold fake Scottish tea to the rich & famous

In 2015, the media became obsessed with one man’s attempts to grow tea in the Scottish Highlands. The BBC profiled him on the One Show. Radio reporters flocked to interview him. Even the Chinese national news agency reported his work. Tam O’Braan (as he was then known) was the fi ...  Show more

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