How Does Advertising Actually Work?

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob dig into whether product ...  Show more

Ignaz Semmelweis proved handwashing saved lives, but doctors ignored his messy data for decades. Thousands died waiting for perfect proof.This week, Elena and Rob sit down with System1 Chief Growth Officer Andrew Tindall to talk about what makes marketing research worth trusting. ...  Show more

Why do advertising agencies use fear to get us to part with our money? Advertising agencies and marketing people use different techniques to push our buttons. Humour is one. But what about fear? Do they sometimes try to scare us into buying? Or is it a gentler art- playing on our ...  Show more

Are your ads leaving the intended impression? Or are they disregarded after a glance?

Continuing where they left off last week, Dan Kennedy and Bill Glazer discuss in detail the four remaining components of ad creation that, if used effectively, will dramatically increa ...

In the 5 years I’ve spent creating this show, I’ve learnt a lot about advertising. Today, I share six evidence-based principles that are proven to improve any ad. If you want to understand why you buy the things you buy, then tune in. Join the free Science of Persuasion Course: ...  Show more

Want to create more effective marketing campaigns? Wondering how buyers make purchase decisions? To discover how neuroscience can help us become better marketers, I interview Kenda Macdonald.

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