Brand building in MENA with Mohammad Aljuhani

In this episode: How AI is changing performance marketing Why audience signals are replacing keywords The truth about Performance Max and campaign automation Attribution challenges every marketer faces Why marketers need strategy more than ever The future of agencies and performa ...  Afficher plus

💡 What we cover: • Why most brands still misunderstand digital ecosystems • The connection between performance marketing and customer data • How AI is transforming agencies internally • Why creative strategy matters more than ever in the AI era • The shift from ROAS to profitabi ...  Afficher plus

Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: Leila's Letters 

Get the unfiltered memos I send my team as we scale Acquisition.com to $1B+: Leila's Letters 

In this episode, I dive into the complex world of personal vs. business branding on social media and discuss strategies for content creation that align with today’s fast-evolving platforms. We’ll explore why it’s no longer about follower count but about making each piece of co ...

In this episode, I break down why attention is the most valuable asset in business today — and how to actually earn it. We talk about building a brand vs. just selling, understanding the supply and demand of attention, and why creating content will matter more than ever in the co ...  Afficher plus