516. The Behavioral Economics Behind Amazon's...

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice when times get tough. Mike, an ...  Show more

In this episode of The Brainy Business podcast, Melina Palmer welcomes Oliver Sweet, author of the thought-provoking book The Rules that Make Us. Together, they dive into the fascinating intersection of business and anthropology, exploring how understanding cultural insights can ...  Show more

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Show more

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer</ ...

<span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ...