516. The Behavioral Economics Behind Amazon's...

In this milestone 600th episode of The Brainy Business podcast, Melina Palmer is thrilled to welcome the esteemed Cass Sunstein, a leading figure in behavioral economics and author of the thought-provoking book, The Price of Happiness. Cass shares his extensive insights on how ou ...  Afficher plus

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Richard Chataway, author of The Behavior Business, to discuss the intersection of AI and human behavior, particularly in the context of call centers and customer interactions. With over 20 years of experi ...  Afficher plus

Melina Palmer is founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world.  Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is ...  Afficher plus

Do you want to increase your conversions? Wondering how to leverage behavioral science to improve your results? To explore how understanding the brain can help your business, I interview Melina Palmer.

Guest:

In the consulting space, your world revolves around human interaction. So when growing your business, we must also look at human behavior, what motivates them, and how we can leverage that. In today’s episode, Melina Palmer</ ...

<span style="font-size: 10pt;">Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Melina obtained her bachelor's degree in Business Administration: Marketing and worked i ...