The Power of Augmented Reality (AR)

The Power of Augmented Reality (AR)

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The power of creativity to change lives with Ali Rez

In the new shorter format of On The Record With Campaign Middle East podcast, we speak to multi-award winning creative director Ali Rez. Campaign Middle East Editor Justin Harper interviews Ali, Chief Creative Officer for Impact BBDO, to talk about everything from the power of cr ...  Show more

Snap, OMG share impact of AR on attention, outcomes and demand

Youmna Borghol, Head of Marketing Science at Snap, and Chris Solomi, Chief Digital Officer at OMG discuss the power of AR Lenses in driving active attention and brand outcomes during Campaign’s On The Record podcast. 

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