Snap, OMG share impact of AR on attention, outcomes and demand

Snap, OMG share impact of AR on attention, ou...

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How SMC is ‘hitting a home run in the Kingdom’

SMC CEO Khalid Alkhudair discusses partnerships, diversified strategies, borderless branding, and heavy investments in talent, digital infrastructure, and sponsorships during Campaign’s On The Record podcast. 

Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Mashreq Bank’s Suad Merchant explains how the bank’s long-term brand approach is rolled out through meaningful campaigns, authentic storytelling, and finding the right balance between creativity and tech. 

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