Mashreq Bank’s Suad Merchant on building a lasting brand, storytelling, and key KPIs

Mashreq Bank’s Suad Merchant on building a la...

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Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Sir Martin discusses his perspectives on the development of the creative industry in the Middle East – and Saudi Arabia in particular, and what marketeers need to do to constantly stay ahead of the curve. 

Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of personal branding and founder-led marketing, especially for leaders of SME brands. 

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