Podcast: Sir Martin Sorrell shares top tips for marketeers, value of Athar Festival

Podcast: Sir Martin Sorrell shares top tips f...

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Podcast: ‘Benefits of founder-led marketing on the bottom line of SME brands’

Kaavyanjali Prasad, an adtech and martech expert and the Search and Growth Manager at EmiratesNBD, discusses the growing importance of personal branding and founder-led marketing, especially for leaders of SME brands. 

Podcast: Kris Fade on the Fade Fit brand, influencer marketing, product and promotion

Kris Fade shares the story of how Fade Fit started, the brand-building efforts around it, the impact of influencer marketing and user-generated content, the power of social media and integrated marketing, future expansion plans, and how the brand has become profitable. 

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