EP 429: My 3 Minute Facebook Ads Health Check

A lot of advertisers jump straight into creatives, targeting, and campaign setup. But before any of that, your offer has to make sense in the marketplace. In this episode, I cover what I look at first, including clarity, specificity, differentiation, friction, and whether the off ...  Show more

Facebook and Instagram ads can be powerful, but that does not mean they are always the right move at the right time. In this episode, I break down a few situations where running ads may do more harm than good, including when you are desperate for fast results, following bad advic ...  Show more

In today's episode, we offer a beginner-friendly guide to Facebook Ads, covering everything from creating and launching ads to targeting your audience on Facebook, Instagram, and the Meta Ads network. My guests Stephen Johnson, Stephen Blackburn, and I provide step-by-step instru ...  Show more

Before setting a CPC cap on your Google Ads campaigns, dive into our Google Ads Aficionados' insights. They talk about the importance of understanding Google's algorithm before CPC capping, the trends and factors that impact CPC, the approach and bid strategies Usama, Colby, a ...

Is it a battle between Google Ads and Meta Ads? Stop the debate! Our Meta Ads Manager, Jonathan Paquin, shares why running BOTH ad platforms is the smartest strategy. Learn how they work together to capture high-intent searches and build brand awareness for maximum sales. He also ...  Show more

Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received.

Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in sca ...