S06.EP13 - Branding in an Age of Autocracy: M...

In this episode, Jacob Cass & Matt Davies sits down with Jonathan Stark, pricing expert, author of Hourly Billing Is Nuts, host of Ditching Hourly, and co-host of The Business of Authority, to unpack why trading time for money is such a poor fit for expert work. Together, Jacob, ...  Show more

In this episode of JUST Branding, we’re joined by Ulli Appelbaum, globally respected brand strategist, founder of First The Trousers, and author of The Science of Brand Associations. Ulli has spent years helping organisations understand how brands grow by shaping the associations ...  Show more

What happens when marketing, psychology, and emerging tech converge around a single purpose, redefining the relationship between brands and consumers? In today’s episode, I’m joined by Jaime Schwarz, a creative force behind Brand Therapy, The TeamFlow Institute, and MRKD.art, who ...  Show more

In this episode of Deep Dive, Chris talks with branding and marketing legend, Marty Neumeier. They discuss Marty’s journey from Art Center College of Design all the way through to his experience working in Silicon Valley. The two enter a deep conversation about connecting creativ ...  Show more

Topics covered:
• What great brands do differently in Saudi and beyond
• Why building a brand takes more than performance marketing
• The role of trust, storytelling, and consistency in long-term growth
• How founders can embed brand thinking from Day 1

In today's episode, we revisit my keynote speech from the Arctic15 conference in Finland back in June 2018. I discuss the necessity of practicality in brand-building and emphasize how businesses must demonstrate resilience in volatile times, whether it's periods of eco ...