How to stop Sales from selling vaporware

Episode SummaryIn this season premiere of Lessons in Product Management, John Fontenot introduces a new direction for the podcast - one focused on the intersection of artificial intelligence, product management, go-to-market strategy, product-market fit, and organizational alignm ...  Show more

I’m joined by Megan, Executive Director of Product Management at MetaLab, who brings nearly a decade of experience working across dozens of products and teams.In this conversation, we cut through the noise and get to the fundamentals: alignment, communication, prioritization, pro ...  Show more

Key takeaways Strategic Foundations: Business growth starts with creating demand that exceeds supply, driving scarcity to increase perceived value and profitability. The “Three-Part Year” framework helps businesses focus on: Marketing’s Role in Strategy: Marketing should focus on ...  Show more

In 2015, Sujan Patel faced a common frustration: sales teams failing to follow up with prospects. His solution? Build a tool so effective that it turned into a successful company, Mailshake.In this episode, Alice Heiman talks with Sujan Patel, co-founder of Mailshake, about his j ...  Show more

Selling a product to a single customer can be challenging, but what happens when they need to advocate for your product within their organization internally?Their internal selling efforts often fall short, causing deals to stall or fail. That's why I've brought in Todd Rychecky, ...  Show more

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