How to stop Sales from selling vaporware

How to stop Sales from selling vaporware

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So What? Why? Who Cares? Why messaging matters in product management

In this episode of Lessons in Product Management, John sits down with product marketing leader and author Doug Kimball to discuss why messaging is one of the most overlooked drivers of product success. Drawing from Doug’s new book, So What? Why? Who Cares?, the conversation explo ...  Show more

New Season Intro! We're Back!

Episode SummaryIn this season premiere of Lessons in Product Management, John Fontenot introduces a new direction for the podcast - one focused on the intersection of artificial intelligence, product management, go-to-market strategy, product-market fit, and organizational alignm ...  Show more

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