The One Top Copywriting Skill For The Future

Let’s talk about something small.Very small.Small enough that most copywriters are forced tooverlook it, most of the time.Because we’ve all been trained to think in termsof big persuasive assets.The sales letter… the long-form VSL… the casestudy… the big story that carries the wh ...  Show more

The big secret of success, whether it’s in investing… in professional sports… or in copywriting, is one in the same: A focus on, and a mastery of, the fundamentals.The legendary basketball player Michael Jordan put it this way: “Get the fundamentals down and the level of everythi ...  Show more

I am happy to be joined by the engineering mentor, Sol Rosenbaum. Sol brings home the bacon via his commercial real estate engineering firm. We get that towards the end of the episode, but the bulk of what we'll talk about is his passion project, mentoring young engineers.Entry l ...  Show more

If you’re looking for the next level of conversation, head on over to The Amy Porterfield Show for a deeper dive into how to go from struggling and overwhelmed to systemizing and scaling a thriving business. Here’s why there’s always enough room for you in a saturated market. A ...  Show more

Many new managers aren’t equipped with the soft skills they need to lead a team. They’re usually promoted based on the level of technical skill they have, or the number of years of experiences they have.They’re thrown into the role of a leader, but they don’t know anything about ...  Show more

In this eye-opening quick tip episode, host Fiona Killackey tackles the elephant in the room: the growing influence of AI in small business. While many entrepreneurs are scrambling to integrate AI tools into their workflows, Fiona reveals three critical areas where human touch ...