The One Top Copywriting Skill For The Future

Life must have been at least a little frustrating for our Old Master on today’s show. His name was Walter Weir. He was a very active and successful copywriter and advertising professor, but he must have constantly run into resistance along the way, since so many of his ideas were ...  Show more

If you’re involved in copywriting in any way, you know right now we’re at an inflection point. Things have been changing fast over the last two years, and show no signs of slowing down. People who hire copywriters tell me it’s harder than ever to find a good one… yet people who w ...  Show more

No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want.</ ...

I am happy to be joined by the engineering mentor, Sol Rosenbaum. Sol brings home the bacon via his commercial real estate engineering firm. We get that towards the end of the episode, but the bulk of what we'll talk about is his passion project, mentoring young engineers.Entry l ...  Show more

In this eye-opening quick tip episode, host Fiona Killackey tackles the elephant in the room: the growing influence of AI in small business. While many entrepreneurs are scrambling to integrate AI tools into their workflows, Fiona reveals three critical areas where human touch ...

In today’s hypercompetitive job market, organizations are looking for change-ready project talent that can add value from the get-go. In a group discussion, three project professionals share which must-have skills and acumen—from artificial intelligence proficiency and data an ...