The One Top Copywriting Skill For The Future

Our returning champion is Clive Cable, who was here a few weeks agotalking about his new book Neurocopy.As Nathan and I got to know Clive a little better, we found out he hasbeen doing a LOT with AI and copywriting that frankly we haven’t seen anyoneelse do.For example, he has a ...  Show more

Dante Aligheri was a copywriter kind of guy. Rather than write in the stuffy, formal Latin which is what everyone else was writing in the 14th century, he wrote in the home boy people’s language of Tuscan.Dante’s masterwork was The Divine Comedy, and his last line was“L'amor che ...  Show more

No one’s born knowing how to freelance–just like no one’s born knowing how to write copy. So if you’re told to hold your nose and jump into freelancing without a schedule for finding clients or how you’re going to work, you’re probably not going to build the career you want.</ ...

I am happy to be joined by the engineering mentor, Sol Rosenbaum. Sol brings home the bacon via his commercial real estate engineering firm. We get that towards the end of the episode, but the bulk of what we'll talk about is his passion project, mentoring young engineers.Entry l ...  Show more

In this eye-opening quick tip episode, host Fiona Killackey tackles the elephant in the room: the growing influence of AI in small business. While many entrepreneurs are scrambling to integrate AI tools into their workflows, Fiona reveals three critical areas where human touch ...

In today’s hypercompetitive job market, organizations are looking for change-ready project talent that can add value from the get-go. In a group discussion, three project professionals share which must-have skills and acumen—from artificial intelligence proficiency and data an ...