The Brand Metrics That Matter with Kantar's Mary Kyriakidi

The Brand Metrics That Matter with Kantar's M...

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The Fragmented Media Challenge

44% of marketers say media fragmentation is one of their biggest concerns. But is it really threatening effectiveness—or just exposing weak planning?This week, Elena, Angela, and Rob tackle the fragmentation debate head-on. They explore why reach hasn't disappeared, how creative ...  Show more

 . 22min 33sec
Nerd Alert: The Power of Priming in Marketing

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use.In this episode, Elena and Rob reveal how 84% of purchas ...  Show more

 . 10min 38sec

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