The Brand Metrics That Matter with Kantar's Mary Kyriakidi

The Brand Metrics That Matter with Kantar's M...

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Nerd Alert: How Brands Grow: The Book That Changed Marketing

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We’re breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob celebrate 100 episodes b ...  Show more

 . 15min 47sec
The Hidden Cost of Media Flighting

Most brands pile spend into peak weeks. But higher CPMs, more clutter and faster saturation mean you're often paying more to reach the same people. Many of whom would have bought anyway.This episode, Elena, Angela, and VP of Media Analytics Jordan Rosler dig into media flighting: ...  Show more

 . 21min 7sec

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