The Brand Metrics That Matter with Kantar's Mary Kyriakidi

The Brand Metrics That Matter with Kantar's M...

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Nerd Alert: Targeting Without Tracking

Welcome to Nerd Alert, a series of special episodes bridging the gap between marketing academia and practitioners. We're breaking down highly involved, complex research into plain language and takeaways any marketer can use. In this episode, Elena and Rob explore how privacy firs ...  Show more

 . 8min 14sec
Distinctive or Distracting? A Super Bowl Ad Effectiveness Review

A single 30-second Super Bowl spot now costs $8 million. Factor in production, celebrities, and amplification, and total campaign costs land between $15 and $50 million. So, are the ads actually worth it?Elena, Angela, and Rob break down this year's Super Bowl commercials through ...  Show more

 . 38min 7sec

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