Will the retail industry welcome the “commerc...

For the last decade, retailers have done everything they could to keep bots off their websites. But when I was at NRF earlier this month, I heard something very different from the biggest names in retail: bring on all the bots. In this episode, a recap of my recent article for Th ...  Show more

The retail media conversation is dominated by a handful of giants. But today, I’m analyzing a recent episode of one of my favorite podcasts (Beyond The Shelf hosted Dave Feinelib), and making the case that we’re missing a massive opportunity by ignoring the long tail. If you’re a ...  Show more

Last year, I sat down with Marco Steinsieck, the Head of Retail Media at Sephora, ⁠⁠to break down everything retail media. The significance of retail media, its impact on search, social, TV, even how it’s becoming a CRUCIAL tool for Marketers to build customer relationships - thi ...  Show more

Episode #062 - Destaney is joined by Lance Pacheco, one of the newest members of the BTR Media team, to hear his insights about the future of retail media networks and strategies for brands to harness this evolving landscape. As digital advertising takes ...

Diaz Nesamoney, Founder, President, and CEO of Jivox, says that commerce media is fast becoming the next big wave in advertising, thanks to transaction-level data that makes personalization more precise than search and social media ever could. He explains how commerce media is gr ...  Show more

This one’s for anyone in marketing who’s still clinging to outdated tactics.I sat down for a conversation at Advertising Week and went deep on how the industry is changing — fast. From the collapse of social media as we knew it to the rise of live shopping, AI influencers, and at ...  Show more