How Basketball Sneakers Got Their Groove Back

Born in the leafy enclave of Bedford, New York, designer Conner Ives, a self-professed “country mouse,” grew up in a household that taught him two things early: that quality is worth protecting, and ambition is worth following.At 16, a connection through his mother's dental pract ...  Show more

Carlos Nazario has helped redefine how fashion media expresses subculture in a luxury context, making history along the way as the first Black editor to style a cover for American Vogue.But he grew up in Queens, New York, in a big Puerto Rican family with no connections to fashio ...  Show more

It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans h ...  Show more

Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Episodes drop every Tuesday, free to listen to wherever you get your pods.It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed ...  Show more

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.

Background:

Luxury footwear is booming as consumers opt ...