How Basketball Sneakers Got Their Groove Back

Earlier this month, A Ma Maniére — one part of James Whitner's The Whitaker Group — was named one of BoF's Best Fashion Stores in the World, our definitive global list of retailers with the most distinctive edits and experiences.Whitner has spent twenty years building an independ ...  Show more

For a long time, upcycling sat on the fringes of the fashion industry, a tactic used primarily by small independent designers, niche sustainability labels and in one-off capsule collections. That's changing. At Paris Couture Week this spring, Swiss designer Kevin Germanier closed ...  Show more

Kevin Durant and Eddie Gonzalez discuss Nike and KD's illustrious collection of basketball shoes and what's next, 50 Cent vs. Lil Wayne in a Verzuz, Drake's unreleased music, Matt Damon and Ben Affleck's new drama AIR and what Michael Jordan will mean to footwear forever. 

The Adidas Samba — once a humble, affordable sneaker — is now a high-fashion status symbol, and its ascension as the shoe of the summer came at a perfect time for Adidas. Recorded in front of a live audience at Inbound in Boston. Join our hosts Ben Berkley, Mark Dent, and Drea Hu ...  Show more

From team-branded fashion shows to tunnel-walk capsules and luxury watch deals, sport and fashion are converging at speed. The NFL has rolled smaller licensing tie-ups into marquee partnerships, while the WNBA is emerging as a fertile ground for inventive brand-player collaborati ...  Show more

BoF’s Daniel-Yaw Miller unpacks why — and how — sports stars including Russell Westbrook and Megan Rapinoe are running their own labels, with full financial and creative control. 

Background: 

Athletes have long been part of the f ...