How Basketball Sneakers Got Their Groove Back

How Basketball Sneakers Got Their Groove Back

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Pete Nordstrom on the Enduring Power of Retail’s ‘Best Mousetrap’

This year marks the 125th anniversary of Nordstrom — a company that began as a small shoe store in Seattle founded by a Swedish immigrant and has grown into a $16 billion retail juggernaut.At a moment when the American department store sector is under enormous pressure — with ban ...  Show more

How Fashion Picks Its Hip Hop Style Icons

Hip-hop has served as a primary pipeline for fashion’s entry into pop culture for decades, transitioning from organic street-level references to high-stakes global partnerships. Brands have historically leaned on a select group of superstar "style icons" to drive visibility, with ...  Show more

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🏀 Air Jordans: How MJ's Mom Made the Deal of the Century | 9
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It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed sports, fashion and marketing forever - But it never would’ve happened without skilled negotiating by MJ’s Mom. Originally banned by the NBA, Air Jordans h ...  Show more

Deep Dive: How Nike Lost Its Cool
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Nike, once a cultural powerhouse defined by iconic athletes like Michael Jordan and collaborations with fashion legends, is facing a tough year marked by plummeting sales and a sharp drop in stock value. The company's struggles are partly due to missteps under former CEO J ...

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The Best Idea Yet 🏀 Air Jordans: How MJ's Mom Made the Deal of the Century
The Best One Yet

Subscribe to The Best Idea Yet here: https://wondery.com/links/the-best-idea-yet/Episodes drop every Tuesday, free to listen to wherever you get your pods.It’s simply the most popular sneaker in history. With $7B in annual sales today, Nike and Michael Jordan’s shoe deal changed ...  Show more

Why Designer Shoes Are So Expensive
The Debrief

A new BoF Insights report tracks the evolution of the fast-growing high-end footwear market — and why luxury shoppers are willing to spend more than ever on the perfect shoe.


Background:

 

Luxury footwear is booming as consumers opt ...

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