How will SEO's relationship with content evolve in 18 months?

How will SEO's relationship with content evol...

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Which overlooked metric makes the case for generative search investment?

Third-party sites capture traffic by explaining what brands actually do. John Vantine, Director of SEO at GoodRx, has built cross-functional generative search frameworks over seven years that power discovery across Google and ChatGPT. He reveals how About Us and FAQ pages become ...  Show more

The most important signal to guide content updates

Google's AI overviews now appear for 90% of informational queries. John Vantine, Director of SEO at GoodRx, has built cross-functional frameworks that drive visibility across Google, ChatGPT, and emerging AI platforms while competing directly with WebMD and Healthline in the high ...  Show more

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