Measuring for AI Overviews/Mode vs maintainin...

Volume-based keyword content is quietly undermining search performance. Lucas Tieleman, CEO and co-founder of Optiversal, has helped major enterprise retailers convert static product catalogs into machine-readable content that performs across both search and AI platforms, buildin ...  Show more

Two identical searches now return different results across AI platforms, upending ranking logic.Lucas Tieleman, co-founder and CEO of Optiversal and former Chief Product Officer at Bazaarvoice, helps enterprise retailers convert static product catalogs into machine-readable conte ...  Show more

AI Overviews are changing search — but not in the way Google wants you to think.In this episode of the Ahrefs Podcast, Tim Soulo sits down with Kevin Indig to discuss the real impact of AI on search behavior, website traffic, and SEO strategy.Kevin analyzed over 5 billion search ...  Show more

Search engine optimization (SEO) has been top of mind for brands for more than a decade to ensure their websites and products capture as many eyeballs as possible by ranking high up on search results pages. But search is changing, and as consumers increasingly turn to AI chatbots ...  Show more

Google is shifting—and fast. Between AI Overviews, zero-click results, and the rise of LLMs like ChatGPT and Perplexity, traditional search isn’t what it used to be. » Learn more at https://justcreative.com/podcast In this episode, we’re joined by Mordy Oberstein, a leading voice ...  Show more

AI is reshaping advertising roles and responsibilities. Kevan Yalowitz, Global Software and Platform Lead at Accenture, examines which positions face disruption as agentic AI becomes mainstream. He discusses how NotebookLM and similar tools are transforming basic research func ...