The rise and fall of BlackBerry

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At its peak, the BlackBerry was the world’s most popular smartphone with almost 50% of the US market. They were called the ‘CrackBerry’ so many people wanted one. Now they have a 0% share of the market. This is the story of their rise-and-fall.Today on Patented we’re handing over ...  Show more

In the mid 2000s, BlackBerry was undoubtedly the most popular phone in the world. Seemingly everybody had one, and those who didn't, wanted one. The brand held more than 20% of the global market share. What went wrong? How did an iconic brand become obsolete? Listen to find out. 

The story of the meteoric rise and catastrophic demise of the world's first smartphone. Movie: BlackBerry (2023)