The Queen of Tupperware

Today on the show, the balance of Congressional power is up for grabs in this midterm election. It could be determined by a small number of voters in a few battleground states. Blueprints from the past could be the guide for big wins. The GOP has embraced a block-the-vote strateg ...  Show more

Major League Baseball’s postseason is just a few weeks away, and here on Throughline we know the power of a good walk-up song. But how did baseball become such a musical sport? And where did the idea for walk up-music come from? Guests:John Thorn, author and Official Baseball His ...  Show more

July 2, 1957. At the annual Tupperware jubilee in Florida, company VP Brownie Wise is admiring her handiwork. 1,200 people have convened on her private island for a luau—complete with live lobsters, orchid leis and prizes for Tupperware’s top sellers. Most of the people here owe ...  Show more

In the 1950s, self-made businesswoman Brownie Wise transformed the fortunes of Tupperware by inspiring thousands of housewives to sell it at parties.Her methods for motivating staff included selling the dress off her back and holding annual parties at the company's headquarters.B ...  Show more

Tupperware won immediate design acclaim when it was released in 1947, but it took a pioneering female executive to make a line of plastic food storage into an icon of the American postwar boom. Learn about the surprisingly intriguing history of Tupperware.

Tupperware is the stealthy star of our modern homes. These plastic storage containers are ubiquitous in our fridges, pantries, and closets. But the original product was revolutionary. So was its breakthrough sales strategy: the Tupperware Party.Led in part by a charismatic housew ...  Show more