The Queen of Tupperware

The Queen of Tupperware

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The Tupperware Queen
HISTORY This Week

July 2, 1957. At the annual Tupperware jubilee in Florida, company VP Brownie Wise is admiring her handiwork. 1,200 people have convened on her private island for a luau—complete with live lobsters, orchid leis and prizes for Tupperware’s top sellers. Most of the people here owe ...  Show more

Brownie Wise: The creator of Tupperware parties
Witness History

In the 1950s, self-made businesswoman Brownie Wise transformed the fortunes of Tupperware by inspiring thousands of housewives to sell it at parties.Her methods for motivating staff included selling the dress off her back and holding annual parties at the company's headquarters.B ...  Show more

How Tupperware Works
Stuff You Should Know

Tupperware won immediate design acclaim when it was released in 1947, but it took a pioneering female executive to make a line of plastic food storage into an icon of the American postwar boom. Learn about the surprisingly intriguing history of Tupperware.

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