Educational Video Ads: The Secret to More Lea...

Struggling to get traction on LinkedIn despite posting consistently? I interview Kasey Brown to discover a three-part framework for writing LinkedIn posts that capture attention, hold readers through to the end, and drive meaningful shares.Making the LinkedIn Content Gap Work for ...  Show more

Wonder how Instagram’s newest features could shift where your content gets discovered and who it reaches? I interview Chelsea Peitz to discover how four new Instagram updates should shape your marketing approach.Instagram+ Stories FeaturesInstagram’s User-Controlled Algorithm and ...  Show more

We'll answer... Why do I need to create engaging online video ads? How can I make sure my online video ads are entertaining and memorable? How can I test my online video ads to see which ones perform best? Access WG+ episodes available only on Apple Podcasts 

Remember that struggling student from a while back? 

We fixed the lead flow, but now it's all about converting those leads into customers. 

And there are two major hurdles: lead flow and conversion rates. 

Learn "Why now?" and "Wh ...

Ready for some actionable tips? Let's revamp your ads for better results.

Take my buddy Nolan's lawn care ad as a case study. While it's well-intentioned, it's heavy on features and light on benefits. 

So let's flip the script.

We’ve been using video platforms as a sales tactic recently. The 2 we use the most are Vidyard and Loom, both Chrome extensions with free versions. All you do is start a new video and it will record the screen behind you with a small image of you narrating or talking. Kevin has b ...  Show more