Why Your Social Media Strategy From The Last ...

In this episode, I discuss the incredible value of a Super Bowl advertisement and why, despite the high $10 million price tag, the attention is still "disproportionately the best advertising media deal in the world." I also break down why creative messaging is the real variable o ...  Show more

In this episode, I sit down with a group of creators and marketers to break down the profound shift from social media to interest media and what it means for your personal brand. I reveal why I'm pushing creators to double down on Snapchat Spotlight, YouTube Shorts, and Facebook. ...  Show more

The market is saturated — as business owners and influencers, it isn't anything new. 

So the million-dollar question is, HOW TO STAND OUT! 

I share some of the tips and secrets that I use when working with brands and the messaging that I use to help propel my busin ...

#857 Someone with half your expertise is building an audience right now. Meanwhile, you’re still deciding which platform to use or spreading yourself thin trying to be everywhere. So, how do you narrow your focus and start creating content that attracts a following? Listen in ...

running out of social media content ideas? we got you. in this episode, we are breaking down our secret to a balanced social media strategy: content pillars. we're talking about the main 5 that work for most brands but also share how to make your own!  want more help with your so ...  Show more

Starting a business in 2025? Things have changed, and what worked years ago doesn’t necessarily work now. In this episode, marketing expert Michelle Thames breaks down the exact steps she would take if she were starting from zero today—no audience, no connecti ...