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How to (Really) Measure Marketing Effectiveness with PepsiCo's Sorin Patilinet

What if your ads are only driving 10% of your sales? Sorin Patilinet, Global Marketing Effectiveness Lead at PepsiCo, says most Marketers are measuring the smallest lever they've got. This engineer-turned-Marketer spent 13 years building the Marketing effectiveness practice at Ma ... Show more

. 48min 1sec

How to Move at the Speed of Culture with Katelyn Stokes, Marketing Director at Maruchan

What if your next product launch is already going viral on TikTok...before your product even exists? Katelyn Stokes, Marketing Director at Maruchan, uses social listening to find out. She breaks down how a fan hack starring Flamin' Hot Cheetos became a PepsiCo collab, and the ver ... Show more

. 29min 21sec

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