Tools and Tips Special - Navigating AI Searc...

Nearly every business could benefit from better local SEO, but it can be difficult to know where to start. Most businesses don't even have a Google Business Profile or Bing Places account, let alone taking advantage of the features they offer. In this episode, Ciaran walks us thr ...  Show more

In Part II of our Analytics and Data Masterclass, shares his tips for working effectively with your analytics and analysts. Learn how to ask outcome questions rather than questions about marketing activity. These questions will  ensure your focus on the company's most important m ...  Show more

E704: Clicks are going down while impressions rise. Google's AI Overviews are changing how users interact with search results.

I explain what's happening with "The Great SEO Decoupling," why many websites are seeing less traffic even when they rank well, and how you can ...

E751: João Filipe Pereira, my guest, has led SEO at Eventbrite and TripAdvisor.

We go deep into surprising SEO experiments that challenge conventional wisdom - and actually improved traffic, even after Google's latest updates.

In this episode:
- How adding ...

The rise of AI tools is evident more than ever this 2025. While some still fear AI replacing the workforce, our Google Ads Aficionados highlight the use of AI tools as assistants rather than replacements in digital marketing.

In this video, Usama, Colby, and Glen share ...

AI is flipping the script on search—and most brands aren’t ready. In this episode, I sat down with Bloomberg to break down the massive shifts happening in digital marketing, thanks to AI-powered search engines, and how every brand—from Fortune 500s to startups—needs to urgently a ...  Show more