Positioning Strategy: How to Ensure Your Message Connects

Positioning Strategy: How to Ensure Your Mess...

Michael Stelzner, Social Media ExaminerMichael Stelzner, Social Media Examiner

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Getting YouTube Views Is Changing: What Marketers Need to Know

Want to know which YouTube metrics actually matter now and how to get your videos found in Ask YouTube, ChatGPT, and other AI search tools? I interview Justin Brown to learn how YouTube's new view count and engaged views work, which YouTube analytics to track instead, and how to ...  Show more

 . 44min 16sec
The Secrets of Human Behavior Applied to Social Ads

Struggling to create Facebook, Instagram, or TikTok ads that people remember long enough to buy from you? I interview Sarah Levinger to learn how to use behavioral science and consumer psychology to create social ads by deciding how to deliver a message, who to aim it at, and whe ...  Show more

 . 43min 26sec

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