This small change can make a politician elect...

On April 26th, 2026, Sebastian Sawe did what many thought was impossible. Running the marathon in under two hours. Today on Nudge, I explain the psychological tricks Sawe may have used to break the record. --- Become an FSB member: https://get.fsb.org.uk/nudge/ Unlock the Nudge V ...  Show more

In 1997, Miss USA won Miss Universe with one perfectly judged answer. She revealed just enough to charm, but not enough to shock. Harvard professor Leslie John says that's scientifically proven to persuade. Her research shows revealers are more likeable, more hireable, and even m ...  Show more

<span data-sheets-root="1" data-sheets-value= "{"1":2,"2":"In the whirlwind of this election year, are you truly aware of the tactics used to sway your vote? Get familiar with the covert tactics used in election campaigns to sway your stance. Delve into the realms of informati ...

When someone asks, "What's your favorite restaurant?" odds are you're inclined to recommend a place you've eaten at recently—even if it's not really your favorite. It's just top of mind. Why do we weigh recent events so heavily? And how does this tendency impact important decisio ...  Show more

Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions ...  Show more

Explore how social identity influences political behavior and why our group affiliations shape voting and attitudes more than facts or policies.