This small change can make a politician elect...

Wiebe Wakker spent three years driving from the Netherlands to Australia. Today on Nudge, we learn why. And we study the psychology of dedication. Listen to the bonus episode: https://nudge.kit.com/7ec0a99ab3 Warning, today’s episode contains explicit language. --- Listen to the ...  Show more

Are men who are insecure about their manhood more likely to buy sports cars? Do memes work for government communication? Does brand colour change the products we buy? And will an AI ever replace a police interrogator? These are some of the questions Jo Evershed, a psychological s ...  Show more

<span data-sheets-root="1" data-sheets-value= "{"1":2,"2":"In the whirlwind of this election year, are you truly aware of the tactics used to sway your vote? Get familiar with the covert tactics used in election campaigns to sway your stance. Delve into the realms of informati ...

When someone asks, "What's your favorite restaurant?" odds are you're inclined to recommend a place you've eaten at recently—even if it's not really your favorite. It's just top of mind. Why do we weigh recent events so heavily? And how does this tendency impact important decisio ...  Show more

Psychologists’ research has found that it’s not the nuances of policy debates that drive voter behavior but instead how voters feel about candidates and political parties -- and whom they trust to share their values. Drew Westen, PhD, of Emory University, talks about how emotions ...  Show more

Explore how social identity influences political behavior and why our group affiliations shape voting and attitudes more than facts or policies.