The SSP in the Shadows

The SSP in the Shadows

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Reinventing Retail Icons: Ken Ohashi and Marisa Thalberg on Making Legacy Brands Relevant

Legacy retail brands have something that newer brands can only dream of: decades of recognition, emotional connection, and cultural history. But turning that heritage into modern relevance requires more than nostalgia. It takes clear positioning, product reinvention, bold creativ ...  Show more

7 Billion Impressions Without Paid Media: Fanta’s Halloween Strategy: Ibrahim Khan, Global VP of Marketing at Fanta

Halloween is no longer just a seasonal celebration. For brands, it can become a powerful cultural platform for building relevance, generating engagement, and creating long-term brand assets.In this episode of Adspeak by ADWEEK, Rebecca Stewart sits down with Ibrahim Khan, Global ...  Show more

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