One word that describes the relationship between customer data and marketing campaign success

One word that describes the relationship betw...

Up next

The most important thing you need to focus on is this...

Agentic AI is reshaping how search marketing work gets executed. Danny Goodwin, Editorial Director of Search Engine Land and SMX, shapes editorial coverage and conference programming across SEO, PPC, and AI search at one of the industry's leading search marketing platforms. Goodw ...  Show more

Will AI search completely take over the traditional search experience?

AI search hype outpaces measurable disruption to Google's dominance. Danny Goodwin, Editorial Director of Search Engine Land and SMX, draws on his oversight of editorial coverage spanning SEO, PPC, and AI search to separate signal from noise in the future of search. The conversat ...  Show more

Recommended Episodes

Managing End Point Storage in Hybrid Data Strategies for Financial Services - with Yonas Yohannes of Oracle
The AI in Business Podcast

Today's guest is Yonas Yohannes, CTO of FinTech and FIS at Oracle. An accomplished executive and author, Yonas joins us on today's podcast to explain the evolving role of endpoint storage for driving new AI capabilities at the edge. He breaks down AI's true value beyond the ma ...

  Show more

How Local Grocers & Convenience Stores Can Modernize Their Marketing
MarTech Podcast ™ // Marketing + Technology = Business Growth

Head of Platform and Media Partnerships at Bridg, Jared Luskin, delves into the innovative ways local grocers and convenience stores can modernize their marketing strategies. By leveraging data and audience insights, Bridg's platform offers solutions for brick-and-mortar retai ...

  Show more

Effective Marketing Tech Integration Strategies
MarTech Podcast ™ // Marketing + Technology = Business Growth

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ...

  Show more

AI Infrastructure Investments for Insurance Workflows - with Ylan Kazi of Blue Cross Blue Shield
The AI in Business Podcast

Today's guest is Ylan Kazi, Chief Data and AI Officer at Blue Cross Blue Shield North Dakota. Ylan joins us on today's program to discuss the complexities faced by leaders in legacy industries, such as healthcare, as they navigate the balance between infrastructure investments ...

  Show more