Special Episode: The Great Fashion Reset

In the summer of 2007, BoF founder Imran Amed landed in Tokyo for the first time. A young American writer named W. David Marx took him on a menswear tour of the city's back streets of Shibuya and Harajuku. That trip would eventually lead Marx to become BoF's first contributor — a ...  عرض المزيد

Beauty has long been one of the industry’s most reliable growth engines — fragrance boomed post-pandemic, prestige beauty held up better than other categories, and value-driven brands like e.l.f. proved that sharp pricing and marketing could keep consumers spending. But a slowdow ...  عرض المزيد

The fashion world is at a sudden inflection point. Big luxury players are struggling, e-commerce markets are floundering, and ultra-fast players like Shein are disrupting. The Business of Fashion’s Imran Amed takes us inside the tumult, providing a framework to understand the tre ...  عرض المزيد

Critic Robin Givhan, analyst Luca Solca, author Dana Thomas and Métier founder Melissa Morris discuss how luxury became a winners-take-all market and how growing consumer scrutiny is driving change. BoF is investigating how market disruption, new technology and increasing consume ...  عرض المزيد

One thing is clear for the fashion industry in 2025. Due to climate change, global trade uncertainties, and consumers focused on value, growth is expected to be slow. However, despite the negative environment, McKinsey Senior Partner, Gemma D’Auria says there are opportunities to ...  عرض المزيد

Gucci and Louis Vuitton are still the crème de la crème in high fashion. But between shifting consumer values, TikTok and Gen Z, these brands have a lot of work to do to keep up — if they don’t want to end up sooo last season.It’s a glamorous world in the middle of a transformati ...  عرض المزيد