You Can Check In, But You Can't Check Out: Branded Hotel Rooms

You Can Check In, But You Can't Check Out: Br...

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Putting The Motion in Motion Pictures: Movie Theatre Marketing

Today, movie theatres have to compete with home theatre systems and streaming services.A favourite from our archives...We look at how cinemas are transforming to attract more movie goers.To survive, theatres now offer restaurant meals and full bar menus.They offer loyalty program ...  Show more

From Bonanza to Batman: When Fictional Characters Endorse Brands

In this encore episode, we explore a strange aspect of advertising.Specifically, when tv and movie characters endorse products. Not the actors, themselves - but the characters they portray.It's a trend that started in the early '60s with the Andy Griffith Show and Bonanza.Today, ...  Show more

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<ul><li>SOURCES:<ul><li>Melanie ...  Show more