Behind the scenes of Athletic Brewing's alcoh...

Before the blue wave in American politics washed across the country this past week, we recorded an important conversation about the identity and cultural tensions of the American South and it implications for strategy. I traveled to Greenville, South Carolina, invited by a group ...  Show more

This month's strategists pitch campaigns from Stella Artois and Glenmorangie Whiskey. They are W+K, Global Executive Strategy Director, Tass Tsitopoulos and EP+Co Chief Strategy Officer Chris Plating. Thanks to the Effies, Tracksuit and System1 for supporting this series. 

Non-alcoholic and low alcohol beer is a rapidly growing market, as consumers search for healthy alternatives.Bill Shufelt started Athletic Brewing with his partner, brewmaster John Walker in 2018.Speaking to Dougal Shaw, Bill Shufelt explains how he sees the alcohol free beer mar ...  Show more

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.

To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer- ...

First, he was in finance. Then he got rejected by 100 investors. But now he’s raised $175M… and opened breweries on both coasts.We just popped open cans from the largest non-alcoholic brewery in the US. CEO Bill Shufelt and his co-founder pioneered a non-alcoholic beer you’d actu ...  Show more