Behind the scenes of Athletic Brewing's alcoh...

James talks about his new, brilliant, evidence-based Lions Learning course on advertising effectiveness and his latest book that popularizes a new mental model for marketing that better connects our role to the language of business and growth. Always great having James on the sho ...  Show more

Is there a scarcity of difference? Is it scarce because sameness works? And what's the case for sameness? I'm joined by Chicago Chief Creative Officers and Chief Strategy Officers in front of an invitation-only group at BBDO, Chicago. Josh Gross and Landi Day from BBDO, Mark Gros ...  Show more

Non-alcoholic and low alcohol beer is a rapidly growing market, as consumers search for healthy alternatives.Bill Shufelt started Athletic Brewing with his partner, brewmaster John Walker in 2018.Speaking to Dougal Shaw, Bill Shufelt explains how he sees the alcohol free beer mar ...  Show more

Josh McJannett, co-founder of Dominion City Brewing, shares how the brewery stumbled into making non-alcoholic seltzers and why they decided to create a new brand for the product.

To learn more about City Seltzer and show notes: https://www.shopify.com/blog/city-seltzer- ...

First, he was in finance. Then he got rejected by 100 investors. But now he’s raised $175M… and opened breweries on both coasts.We just popped open cans from the largest non-alcoholic brewery in the US. CEO Bill Shufelt and his co-founder pioneered a non-alcoholic beer you’d actu ...  Show more

LifeAid’s Aaron Hinde (@aaronhinde) stopped by to talk “vitamins that you’ll enjoy drinking.” He built a new beverage brand from zero to $100m+ in value, taking on the big boys like Red Bull, Monster etc.. He talks about coming up with the formula, and their distribution strategy ...  Show more