Building an AI-First Marketing Mindset with R...

Rachel Lefler, Demand Gen at Atlassian, has spent years deep in ABM and campaign strategy, and her hill to die on is simple: stop taking sales target accounts and dumping them into ad campaigns. Recorded live at Breakthrough in Las Vegas, she makes the case for campaigns that cha ...  Show more

Everyone is fighting over Black Friday and Cyber Monday, while the holidays quietly lifting email open rates by over 20% are sitting wide open. Jay breaks down the lesser-known holidays worth building campaigns around, like Small Business Saturday, Giving Tuesday, Green Monday, a ...  Show more

In this episode of The Digital Marketing Podcast, Daniel Rowles and Ciaran Rogers explore one of the most transformative shifts in digital marketing: the arrival of ChatGPT Agent and the rise of agent-based AI. No longer just about generating content, AI is now taking action on o ...  Show more

In this episode of The Digital Marketing Podcast, Ciaran and Daniel explore the next evolutionary leap in artificial intelligencs - Agentic AI. As tools like ChatGPT and Gemini become more capable, we can go beyond content generation and enter an era where AI can reason, plan, ta ...  Show more

In this episode of the DMI podcast, host ⁠⁠Will Francis⁠⁠ chats with ⁠⁠Dikshant Dave⁠⁠, CEO of Zigment, about the fast-evolving world of agentic AI — autonomous AI agents that execute multi-step marketing and sales tasks. Dikshant shares how agentic AI goes beyond basic automatio ...  Show more