Mark Borkowski on the PR Stunt: What elevates a stunt from a fleeting headline to a meaningful moment?

Mark Borkowski on the PR Stunt: What elevates...

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The potential sale of Burson is not a story about the future of PR but a simple story about the future of 1 company: WPP

Welcome to the PRmoment podcast and on the show today we’re chatting to Jim Donaldson about the news that WPP might sell Burson.Previously Jim was CEO UK and Middle East at Fleishman and held senior roles at both Weber Shandwick and Hill & Knowlton. He is now a non-exec to a raft ...  Show more

 . 14min 56sec
The PR News Review: Trump and his axis of chaos, NASA's PR masterclass and Melania

This week's PR News review covered Donald Trump's foreign policy, the resulting and global chaos before moving on to disucss NASA's Artemis mission for its public relations.Trump's foreign policy rhetoricMark Borkowski and Ben Smith centered on whether Donald Trump's actions were ...  Show more

 . 7min 52sec

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