The Website is Dead. Long Live the Website!

When precision meets passion, LinkedIn advertising takes off.

In this episode, AJ Wilcox, founder of B2Linked, joins Adam Kaiser to discuss what's new and what’s next for LinkedIn Ads. AJ shares how years of managing campaigns for some of LinkedIn’s biggest advertisers s ...

When marketing meets finance, the data gets real.

In this episode, George Samaras, Head of Marketing Operations at Ataccama, joins Adam Kaiser to zoom in on what happens when marketing ops reports directly to the CFO.

George explains how being part of the finance o ...

Strategy should drive technology, not the other way around. Lauren Wagner is the Director of Marketing Technology at Okta, where she believes in the power of consolidation and using other people's knowledge to inform her team of emerging marketing technology trends. In this episo ...  Show more

Season two has come to an end. In this wrap-up episode, Jeannine Crispino reflects on the amazing guests and conversations from this season of the show. Listen as she highlights key takeaways from each interview and what you can learn from them. Think you know what it takes to be ...  Show more

Heather Cook, Founder at Creative Maven, discusses effective marketing tech integration strategies. In this episode, Heather shares her perspectives on optimizing the review, approval, and feedback processes, implementing AI-driven personalization strategies, and leveraging da ...

Tune in as John Golden, Cara Armstrong, and Martha Meister dive into key strategies for boosting year-end sales. From quarterly audits to understanding buyer psychology, this episode covers essential topics like adapting to market shifts, creating compelling messaging, and refini ...  Show more